As some of you may know, we present a cheese course here at our lab.
We have always had opposition from the dairy industry, because of this. The reasoning being that we are teaching people their secrets!
Now with info being so freely available these days I find these statements naive and unfair.
In fact people that are so interested in cheese that they pay good money to learn more about it, buy more cheese than the average person out there!
I also try to sell as little cheese-making supplies to the people on the course, ;-)because like with any thing else, I know people are excited in the moment and most of them will buy a box of stuff and never open that box once they are back at home!
So let us get our buyers involved into this wonderful dairy world of ours. That’s true generic dairy marketing!
Leon the Milkman